Tongwei Culture

Tongwei will continue its healthy growth with the management philosophy of “honesty, trust, fairness and excellence”, towards the mission of “striving for excellence, contributing to society.” Specializing in agriculture and new energy,the company strives to build world-class suppliers of safe food and clean energy and finally realizes the vision ‘for a better life’.

1.Culture History

Originating stage 1982-1986

Innovation and Quality

Tongwei Group started from one of Mr. Liu Hanyuan’s trial successes of fishery with metal cage in running water streams in 1983, when Tongwei had the first idea of ‘technology, innovation and quality’ as top priority.

Initial stage 1987-1991

Honesty, Responsibility and Vitality

‘Yongshou Compound Fish Feed Plant’ later became ‘Sichuan Tongwei Feed Co., Ltd. The company produced every formula with responsibility and treated every customer with honesty.

Run-up stage 1992-2003

Steadfast Development and Standardized Management

Scientific, standardized and human-oriented management philosophy helped to establish a fine image of valuing ‘quality, reputation, talent, culture, and management’, together forming Tongwei’s core competitiveness of ‘leading technique, superior quality, customer loyalty, and scientific management’.

Take-off Stage 2004-present

Culture Output and Continuously Growth

With the increases of scale and reputation and years of practical experiences, Tongwei gradually formed a clear and definite cultural idea of ‘steadfast development, innovation, standard, efficiency’, as well as ‘seeking similarities and reserving differences with sincerity and win-win cooperation.

2. Cultural Conception

Corporate Culture

Details determine success

Attitude determines height

We are composed, confident, and persistent

Honesty, Trust, Fairness and Excellence

Management Philosophy

Honesty: being sincere and candid
Trust: winning trust by credibility
Fairness: running business with fairness and legitimacy
Excellence: taking the lead with guaranteed excellence

Corporate Objective

Striving for excellence, Contributing to society

3. Management Conception

Drive Theory

When you drive, you cannot go always with the same high speed. Running company is the same. Speed and risk control, along with comprehensive analysis is crucial. Steady development is vital for a company.

Red Light Theory

You can drive through red light and yellow light and get a few tickets on a short view. But it is possible that you might suffer a severe crash one day because of these rule violations. Our legitimate business is not for showing how noble we are, but for the enterprise’s internal stability and its foundation for long-term survival.

0.910 Theory

If you get 0.9 for every step, after ten steps the result would be about 0.35.

The Chain Theory

Our work consists of a lot of internal links and steps, like a chain, one affecting another. The deviation at one link could directly affect the operation of the whole company.

Three Decisions

Efficiency determines profit

Details determine success

Speed determines life and death

4. Code of Conduct












Work with heart

Work with wisdom

Work with the spirit of seizing every minute